I'm not skilled at too
many things .... but making things
(your business) easy to remember
and marketable, that I'm pretty
good at. I think it started because
my middle name is Ian, making my
initials DIG. With that, somehow
I got into creativity and acronyms.
Our
516Ads.com.
Long Island Advertising/Community
Network is growing. Our foundation
is community and commerce. Support
and provide the community with
the pertinent information they
need, while supplying Long Island
business with creative affordable
advertising strategies. At
516Ads.com,
we like to give you the best. More
than anything else our ad strategy
is long term, affordable advertising
and providing business with excellent
resources and information. Below
please find some Ad Tips to help
you better market and promote your
services.
Ad tip #1- An
oldie, but a goodie. Keep it simple.
Lets use
516Ads.com as
an example. 516 is the area code
for Nassau County Long Island.
Ads is for advertising.
516Ads.com -
Nassau County/Long Island advertising.
Same goes for
631Ads.com,
Suffolk County Long Island. One
simple name tells you so much.
It's easy to remember. Keep it
simple. Make your domain name easy
to remember.
Why? When you have a easy name
to remember, all of your other
advertising is more effective and
less expensive. I don't know about
you, but where I live, area business,
the fence guy, the paint guy will
put out signs, promoting their
services (I applaud and support
their effort), however cars passing
by at 10 MPH, never mind 50MPH
aren't remembering their phone
number as they pass by. However
if you have a name like 631Ads
or 777LIMOS, they have a far better
chance of remembering. From a money
standpoint, all of a sudden you
don't need to take out big display
ads to get your point across, you
can take out smaller ads. Additionally
a print ad reader, similar to driver
probably won't remember your phone
number, but with a easy to remember
name, down the road, when they
finally need your services, they
have a better chance of remembering
you.
Ad tip #2 - I
don't know what it's like in other
areas, but networking, bringing
business people together, with
the hope of building business relationships
is excellent advertising of your
services. I won't lecture you,
it's simple. Build business relationships
... start networking. If they don't
have it in your area. Start your
own. For Long Islanders and New
Yorkers, my thought is you can
never have enough resources of
networking events. It's up to you
to choose which ones are best.
Below are two FREE resources to
area networking events.
MeetUp.com is
an excellent networking tool. If
you use it for nothing else, use
it to get a list of usually over
a thousand area events. Another
excellent networking tool is
b2bnetevents.com. Simply, a calendar filled with
event information.
Ad tip #3- If
you're on a tight budget, even
if you're not, often webpages,
is a better option than websites.
It's less expensive, has easier
upkeep and 80% of internet users
don't leave the home page. Make
your webpage special. Every business
should have a web presence. I think
the importance of a fancy website
is exaggerated. Think of a website/
webpage as a communication/ contact
page for people to reach you. For
98% of businesses, that's what
it is.
Keep your ads simple, network,
webpages is an excellent alternative
to web sites. Hope this helps.
- David
516Ads.com 516-547-4018